Automate Inbound Expansion With Job Changes

Why this works

• Expands inbound accounts automatically while deals are still in motion
• New hires in key roles often bring fresh priorities and buying power
• Automation ensures you never miss relevant role changes inside active accounts
• Outreach stays warm and contextual by referencing existing inbound conversations

How to set it up

• Go to Search and open Bulk Search Companies
• Upload your list of inbound accounts
• Define the personas you want to target (e.g. VP Sales, Head of Marketing)
• Turn on Job Changes to surface new hires and role shifts
• Click Subscribe to Search to automate tracking
• Choose a daily or weekly frequency and select the list for new contacts
• Send new contacts to your CRM or directly into a Lusha sequence for automated outreach

Email example:

Hi {{first_name}},

We’ve been in touch with a few of your colleagues over at {{company_name}},
and thought you might want access to the same resources they’ve been exploring