Engage Cold Account Using Buying Signals
Why this works:
• Turns stalled CRM opportunities into signal driven follow ups
• Highlights renewed interest and fit without manual checking
• Helps reps re-engage with context, relevance, and confidence
How to set it up:
• Export old or closed opportunities from your CRM and bulk upload them into Search
• Create a dedicated list for cold accounts and save the matched companies
• Enable alerts for Intent and Technology changes on that list
• Watch for new signals that indicate interest, stack changes, or readiness to buy
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