Define Your Total Addressable Market

Why this works:
• Focuses teams on real, reachable buyers, not broad assumptions
• Prioritizes accounts showing intent, budget signals, and readiness
• Aligns sales and marketing around timing, fit, and relevance

How to set it up:
• Build your base market using company filters like location, industry, headcount, and revenue
• Layer in intent signals, funding events, and technology stack to identify priority accounts
• Switch to contacts, filter for decision-makers, and track job changes to catch buying moments